Andra “Annie” Martinez is a veteran fundraiser who specializes in program growth & revitalization. As the Vice President of Communications & Development at Firefly Children & Family Alliance, she led the agency through a name and brand change that culminated on
April 21, 2022 with a brand reveal event. During her time at Firefly she managed two capital campaigns, established a robust corporate partners program, reinvigorated individual giving, increased special event net proceeds and built a recurring funding stream of restricted and unrestricted grants. As the Director of Development at Music for All she designed and executed a virtual campaign, the Bands of America (BOA) Alumni Campaign, which generated over $280,000 in 81 days and earned a Gold Pinnacle Award from the International Festivals and Events Association (IFEA). She has worked in communications and fundraising for 29 years. As the Regional Director of Development at Florida Atlantic University, she established a development and alumni relations office that generated more than $950,000 in private support in less than one year. She established programs for the Department of Computer Sciences and the Center for Education and Research in Information Assurance and Security (CERIAS) housed in the School of Science at Purdue University. During her tenure at Purdue, Annie led the development and implementation of communications and development strategies that were the impetus to a $32 million building campaign for Computer Sciences and $2.5 million dollars in annual funding for CERIAS. She earned a Bachelor’s Degree in Communications and Journalism from Indiana State University and specialized training from the Indiana School of Philanthropy. She is a graduate of LEAD and Opportunity Indianapolis (OI). In 2012, Annie was honored to be an Inspire Award Finalist. In 2019, she completed the ADVISA Leadership Academy and earned a CFRM. In February 2023, she accepted the poistion of Executive Director of the Heroes Foundation.